Request an Invite
May 4-6, 2025
The Seabird Resort & Spa
Oceanside, CA
View the 2025 Agenda
Sunday, May 4
- 12:00 PM - 1:00 PM
Pacific Garden @ Mission Pacific
BRIDGE Board of Directors Lunch
- 1:00 PM - 4:00 PM
Longboard Studios A&B + The Shallows @ Mission Pacific
BRIDGE Board of Directors Meeting - 6:00 PM - 7:00 PM
The Shore Room & The Kitchen
Cocktails and Connections 
- 7:05 PM - 7:15 PM
Coastal Terrace/Pergola
Welcome to BRIDGE25
Sheryl Daija
CEO & Founder
- 7:15 PM - 8:00 PM
Coastal Terrace/Pergola
Opening Keynote - 8:00 PM - 9:30 PM
Coastal Terrace/Pergola
Cultural Immersion DinnerIn partnership with:
- 8:45 PM - 9:00 PM
Coastal Terrace/Pergola
BRIDGE Stories
- 9:30 PM
The Shore Room
Firepits and Friendships 
Monday, May 5
- 7:45 AM - 8:45 AM
The Shore Room
Breakfast
- All Day
The Wood Library
Quiet RoomRetreat, relax and recharge in the beautiful library away from everything!
- 9:00 AM - 9:15 AM
Grand Coastal Ballroom
Morning WelcomeBRIDGE Chair Welcome Remarks BRIDGE CEO Welcome Remarks
Sandra Sims-Williams
Chief Business Inclusion, Impact and Belonging Officer
Sheryl Daija
CEO & Founder
- 9:15 AM - 9:45 AM
Grand Coastal Ballroom
Session 1 - 9:45 AM - 10:30 AM
Grand Coastal Ballroom
Session 2 - 10:30 AM - 10:45 AM
Grand Coastal Ballroom
BRIDGE Stories
Berenice Alcalá Jimenez
Marketing Manager, Fashion Model and DACA Recipient
- 10:45 AM - 11:15 AM
Grand Coastal Foyer
Stronger Together: Mix and Mingle 
- 11:15 AM - 11:45 AM
Grand Coastal Ballroom
Session 3 - 11:45 AM - 12:15 PM
Grand Coastal Ballroom
Session 4 - 12:15 PM - 12:45 PM
Grand Coastal Ballroom
Session 5 - 12:45 PM - 2:30 PM
Mission Pacific Pool Rooftop
Lunch - 2:45 PM - 5:00 PM
Grand Coastal Foyer & Terrace
Stronger Together: Mix and Mingle - 2:45 PM - 3:30 PMWorkshops
-
Long Board A @ Mission Pacific
Workshop 1 -
Long Board B @ Mission Pacific
Workshop 2 -
The Shallows @ Mission Pacific
Workshop 3
-
- 3:30 PM - 4:15 PMWorkshops
-
Long Board A @ Mission Pacific
Workshop 1 -
Long Board B @ Mission Pacific
Workshop 2 -
The Shallows @ Mission Pacific
Workshop 3
-
- 4:15 PM - 5:00 PMExecutive Sessions
-
Long Board A @ Mission Pacific
Session 1 -
Long Board B @ Mission Pacific
Session 2 -
The Shallows @ Mission Pacific
Session 3
-
- 5:00 PM - 6:00 PMYour Time
- 6:00 PM - 7:00 PM
The Shore Room
Cocktails and Connections In partnership with:
- 7:00 PM - 9:00 PM
Coastal Terrace / Pergola
Cinco de Mayo CelebrationIn partnership with:
- 9:00 PM
The Shore Room
Firepits and Friendships
Tuesday, May 6
- 7:45 AM - 8:45 AM
The Shore Room
Breakfast - All Day
The Wood Library
Quiet RoomRetreat, relax and recharge in the beautiful library away from everything! - 9:00 AM - 9:10 AM
Grand Coastal Ballroom
BRIDGE Welcome Remarks Sheryl Daija
CEO & Founder
- 9:10 AM - 9:30 AM
Grand Coastal Ballroom
BRIDGE Stories
The Paris 3
Weida Allen
The Paris 3
Augustine Fields
The Paris 3
Margaret Nichols
The Paris 3
Moderator:
Karrié Claybrook
Senior Director of Marketing & Producer of The Paris 3
- 9:30 AM - 10:00 AM
Grand Coastal Ballroom
Keynote Session
Representing the Brand without Misrepresenting Culture
Joy Allen-Altimare
Global Chief Marketing Officer
- 10:00 AM - 10:30 AM
Grand Coastal Ballroom
Session 2 - 10:30 AM - 11:00 AM
Grand Coastal Ballroom
Session 3
The Fight for Democracy and Human Rights
Trovon Williams
SVP, Marketing and Communications
George Walker
Chief Equity Officer
- 11:00 AM - 11:30 AM
Grand Coastal Foyer
Stronger Together: Mix and Mingle - 11:30 AM - 12:00 PM
Grand Coastal Ballroom
Session 4
One Size doesn't fit all
Yin Woon Rani
CEO/CMO
Geoff Edwards
Managing Director, Creative
Alison Mariella Désir
Athlete Activist Builder Mother
- 12:00 PM - 12:30 PM
Grand Coastal Ballroom
Session 5
Gen Z'ers Influence on Brand InclusionModerator:
Ziad Ahmed
Head of Next Gen
United Talent Agency
- 12:30 PM - 12:50 PM
Grand Coastal Ballroom
Session 6
BRIDGE25 Rising Stars - 12:50 PM - 1:00 PM
Grand Coastal Ballroom
Closing Remarks Sheryl Daija
CEO & Founder
- 1:00 PM - 2:00 PMGrab and Go Picnic Lunch
- 2:30 PM - 4:30 PMActivities
2025 Speakers
Head of Next Gen
United Talent Agency
Marketing Manager, Fashion Model and DACA Recipient
The Paris 3
Global Chief Marketing Officer
Senior Director of Marketing & Producer of The Paris 3
CEO & Founder
Athlete Activist Builder Mother
Managing Director, Creative
The Paris 3
The Paris 3
Chief Business Inclusion, Impact and Belonging Officer
Chief Equity Officer
SVP, Marketing and Communications
CEO/CMO
Who should attend BRIDGE25
At BRIDGE we are committed to bringing together diversity, marketing and business leaders to unlock a powerful collaboration to drive real change.
Please join us if you’re a:
- CDO or DEI Leader
- CMO or Marketing Leader
- CEO, COO or Business Leader
- Rising Stars - we love to include our future leaders!
Why Sponsor Bridge25
In keeping with our mission to make the world a better place, every BRIDGE partnership package is curated intentionally and thoughtfully.
- Products, swag, giveaways support an underrepresented community or charitable organization
- Experiences are curated to authentically celebrate diverse cultures
- Activities are designed in support of the community
For more information on BRIDGE25 Partnership Opportunities:
Who’s Your RISING STAR?
BRIDGE25 is where ideas flow, connections are made, and the future of inclusion as a business strategy is shaped. With your registration, you can nominate a RISING STAR to join our annual retreat and give them the experience of a lifetime. Eligible candidates should represent an underrepresented community, have 5-7 years of impactful experience, and be eager to contribute their unique perspectives to our community.
Send your nomination by March 21, 2025.
Our 2025 Steering Committee
Chief Revenue Officer
Chief Marketing Officer
President, Black Information Network
CMO
Diversity, Inclusion and Belonging Leader
Customer Experience Evangelist
CEO/CMO
Chief Marketing Officer
Co-Founder, Chairman and CEO
VP, Global Brand Marketing and Communications
Request an Invite
Register before January 3, 2025 and save up to $1,000.
DEI Leaders
Marketing and Business Leaders
A DEI Leader + a Marketing/Business Leader from the same company
If you’re interested in pricing for 3+ people from same company, please email [email protected].
BRIDGE24 Attendees Include
A Timeless SoCal Retreat By The Beach
Welcome to Oceanside, CA – San Diego County’s coastal “living room,” voted as one of the best resorts in California by Travel + Leisure World’s Best Awards 2024! Enjoy a stunning oceanfront experience featuring curated art by visionaries hailing from the SoCal region, fragrances that will ease you into a beach mood, CA cuisine you’ll want to savor with good company, the No. 2 Spa in the country voted by USA Today 10 Best Readers’ Choice Awards, and so much more! A fresh take on the classic seaside stay invites you to unwind in our breezy living rooms and suites with private balconies for the perfect day of play along Oceanside’s vibrant beach. From sunrise to sunset, let us host you for a true taste of the California dream.
The Seabird Experience
Explore a host of coastal luxury during your stay at The Seabird Ocean Resort & Spa. Treat yourself to an indulgent treatment at Sunny's Spa & Beauty Lounge or rejuvenate with seasonal wellness activities. As you dine, you’ll enjoy bright California cuisine prepared with ingredients drawn from the bounty of our local farms and regional purveyors. Indulge in fresh, farm-to-table fare for breakfast, lunch, or dinner on Piper’s sunny sidewalk patio. Inventive dishes and bespoke cocktails await at The Shore Room, with ocean views from our wraparound porch. Or head poolside to The Shelter Club for delicious bites and a full menu of cocktails and specialty drinks. We can't to welcome you to our shoreline!
Hotel Reservations
BRIDGE has secured a special group rate so don't wait to reserve your room using our special room block or call (877) 724-5016 and mention BRIDGE25 with our Group Booking Code G-BRM5. To qualify for the special rate, you must book by April 11th!
Or call (877) 724-5016 using the group code "G-BRM5"
Travel Information
San Diego International Airport is approximately a 40-minute drive from the Seabird Resort.
BRIDGE25 Partners
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